FIFA has awarded the unique rights to the FIFA World Cup 2026™ to broadcasters in every of the Nordic territories: DR and TV2 in Denmark, YLE and MTV in Finland, TV2 and NRK in Norway, and SVT and TV4 in Sweden. The offers full FIFA’s present gross sales cycle in the Nordics, following the sale of the FIFA Women’s World Cup 2023™ to NENT in Scandinavia and YLE in Finland.
The Nordic broadcasters will present unparalleled protection of the event, with all 80 matches of the 2026 occasion accessible stay in every territory. All key matches of the event shall be proven through the broadcasters’ primary channels, assembly FIFA’s targets of offering giant publicity for its competitions.
The FIFA World Cup 2026™ shall be the twenty third version of the event and shall be collectively hosted by Canada, Mexico and the USA. With iconic venues, passionate supporters and a wealth of expertise in delivering world-class leisure occasions, the host nations will present an unrivalled platform to have a good time the sport and its capacity to attach and encourage individuals round the world.
For the first time, the FIFA World Cup 2026™ will characteristic 48 collaborating groups (beforehand 32), providing extra groups than ever the likelihood to take part in soccer’s most prestigious international competitors.
FIFA’s Director of Media Rights & Content Services, Jean-Christophe Petit stated, “The expanded FIFA World Cup 2026 in North America is set to be an unforgettable event for football fans everywhere. We are pleased to be able to extend our partnership with the leading Nordic broadcasters, who provide strong platforms to ensure the best possible viewing experience for the largest audience.”
Through the sale of media rights for its soccer tournaments, FIFA generates revenue which is important to assist and develop soccer round the world, as an example by means of the FIFA Forward Development Programm