FIFA has awarded the unique rights in Poland to the FIFA Women’s World Cup 2023™ to Nordic Entertainment Group (NENT Group). NENT Group will present each match from the 2023 version in Australia and New Zealand, the largest occasion in the worldwide ladies’s sport, on its Viaplay platform in Poland.
NENT Group continues to focus investments on ladies’s sport in all territories and already held the unique rights to the FIFA Women’s World Cup 2023 in Denmark, Norway and Sweden, which it acquired on the finish of final 12 months.
Jean-Christophe Petit, FIFA’s Director of Media Rights & Content Services, stated: “NENT Group has demonstrated a strong commitment to women’s football and we are happy to extend our partnership with them on the FIFA Women’s World Cup. We are looking forward to working with NENT Group to continue to grow the popularity of the women’s game in Poland.”
The FIFA Women’s World Cup Australia & New Zealand 2023™ will function a brand new last competitors format with expanded participation: 32 groups (beforehand 24) will compete in the primary-ever FIFA Women’s World Cup™ to be hosted by two international locations. The match is about to happen from 20 July to twenty August 2023.
Since its inception in 1991, the FIFA Women’s World Cup has grown exponentially to say the crown of essentially the most-watched single-sport occasion for ladies globally. The most up-to-date version – France 2019 – attracted a file viewers of over 1.1 billion viewers and smashed home viewing figures in many territories.
Through the sale of media rights for its soccer tournaments, FIFA generates revenue that’s important to help and develop soccer around the globe, as an example by the FIFA Forward improvement programme.